Luck & Talent

by Kristofer Mencák on May 26, 2016

Tropical beach
Right now I am living a dream life. I admit. Yes, it is sometimes tiring, yes I have to get up some very early mornings, and yes, I often don’t sleep enough.

But, I get to teach something (a dance: kizomba) I love all over the world. I get to meet amazing people, sometimes in places I never even expected to visit! Right now I am in Dominican Republic. As contrast, I have been in Siberia twice and I just got a booking for a small island in the Indian Ocean. I love this!

A couple of times per week people say I am lucky. And it might seem so. But, I always respond: No! It is not luck.

It is about taking chances.
It is courage.
It is hard work.

You have to give yourself the possibility to have “luck”. You have to expose yourself to “luck”, or what people in general think is luck. Instead of hesitating, do it. You need to give it a try. Take the jump. Work hard! Only then you have the chance to be there, at the right moment, prepared for what is going to happen. That’s what “luck” really is.

Quite often people also say I am talented. And yes, almost everything in life has been pretty easy for me so far. I “got” things fast – both in school, in sports and other parts of life.

But, the one thing that has made it possible for me to be where I am today, to do what I do, is not luck or talent. It is dedication. When I want to learn something, I do it for real. I go all in. I try to learn as much as I can and as fast as I can.

Dedication is much more important than talent in the long run. If you have both, great! But if you don’t have dedication, you will not become all you can be.

What does this mean for you? Well, whether you consider yourself lucky or unlucky, whether you consider yourself talented or untalented, you can get whatever you want! It takes taking chances, it takes courage and it takes a lot of hard work.

But if you really really want it, you can do it! You can get it! =)


Why we share – Emotional reasons

by Kristofer Mencák on February 9, 2014

Besides pragmatic reasons and social reasons, we also share, spread word of mouth and viral content because it also boosts our ego. People are quite generous by nature. We like to share and we like to entertain. We like to be the one who make others laugh or discover something for the first time.

We like it because we know that we will be connected with the positive feeling the content brings the receiver. And we often want to be first to share it – the one who knows, the one who comes with the newest or the one who has that precious invite to an attractive service or tool.

If you want to learn more about Word of Mouth Marketing I can highly recommend this book.

Kristofer Mencák is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to


Why we share – social reasons

by Kristofer Mencák on February 7, 2014

Today, we don’t only share vital information for pragmatic reasons, like where to find resources for survival. We also share, spread word of mouth and viral content for social reasons.

Information that connects us to others and build our reputation in some way. We like to share stuff that express who we are in some way or make us feel we belong.

Additionally, in a world where we don’t have time to keep up with all our “connections”, the act of passing something on is a very easy way to reconnect. It is a way to show that they are present in our minds.

If you want to learn more about Word of Mouth Marketing I can highly recommend this book.

Kristofer Mencák is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

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Why we share – pragmatic reasons

by Kristofer Mencák on February 5, 2014

I believe word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year around waterhole was, or where the best place to surprise an unsuspecting deer were. We share because we want to do good. And because deep in our minds we think we would get the favour back when in need – reciprocity in effect. So, we had pragmatic reasons for sharing. And this evolutionary advantage has persisted, and we are hard-wired to share tips. So, word of mouth continues and flourishes like never before.

In a way, something that goes viral can be seen as digital word of mouth. And thanks to the network effects of the Internet, the power of it is manifold. It can spread to innumerous people in the blink of an eye, and all across the world. It has been freed from time and space.


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