The Customer Face Slap

by Kristofer Mencák on March 24, 2013

I have been working out at the same gym for six or seven years – Balance Training in central Stockholm. As one of the more expensive gyms in Stockholm, my monthly fee has not been cheap, but getting in early saved me the high prices new members pay now. However, I have always been very satisfied. They have very nice staff, it’s clean, good equipment, good opening hours and so on. In short, I was very happy with the whole experience.

Nonetheless, I decided to try something new, and it was CrossFit at CrossFit Nordic. And since that isn’t cheap either, I wanted to cancel my membership at Balance.

And here comes what is standard practice, but what still surprises me. Balance has this 30 days notice, meaning I have to pay for one month more than I want to train. I cancel today, and want to quit training, but have to pay for one more month. Why?

It is strange that an experience that has been 100 % positive for me all of a sudden gets a bad taste. I don’t see any logical administrative reason for it. They will even charge for the days in next month that running are up to the 30 days after my call. It just seems like a last effort to squeeze some money out of a client.

It’s like a slap in the face to the customer who decides to leave, even if they were perfectly happy and would recommend the place up until then.

I don’t think I will ever understand businesses that put these kind of rules in place. Phone companies are even worse, usually with a 90 days notice.

No one likes a slap in the face! Got it?

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Off topic: Something I bet most U.S. citizens don’t know

by Kristofer Mencák on November 18, 2012

One of the books I am currently reading is Planet Ponzi, by Mitch Feierstein. I just started, but just felt I had so pass something on already. We know that wars cost a lot of money, and we all understand that the U.S. has spent a lot on wars in recent years, but this is just amazing and crazy at the same time.

The Joint Economic Committee of Congress placed the cost for the war in Iraq at around 3.5 trillion dollars ($3,500,000,000,000). That is approximately $31,250 per household in America.

Could you think of better things to use the money?

Adding up the cost for Afghanistan, we need to add onother trillion or so, or around $10,000-15,000 per household.

I wonder how many americans know this. Do you?

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Carlton Draught viral clip

by Kristofer Mencák on September 10, 2012

Beer companies have been pretty good at producing clips that go viral. Some classics are Heineken’s Walk in fridge, Bavaria’s spoof of it, Andes Teletransporter, Bud Light Clothing Drive and a couple of years ago Big Ad made by Carlton Draught.

Now Carlton Draught Beer is back with a new great clip and I have to say I love it!

One secret to humour is surprise, something that we can experience in this clip a few times.

Via: Viral Blog

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Disrupting schemas make people talk

by Kristofer Mencák on September 9, 2012

According to Wikipedia, schemas are:

“…a mental structure of pre-conceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.”

It is also something that:

“…influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.”

So, what happens when something doesn’t fit in? Well, it might be interpreted as an exception, or we might distort it to make it fit in. And we might also talk.

As mentioned on Brains on Fire, when something disrupts our schemas we stop and think, and we talk. The challenge is to be disruptive enough to be talked about, but I think in many businesses, it might not take too much effort to come up with something disruptive.

Banks that are open when you are free from work?
Airlines that actually have good quality loudspeakers and an adjusted volume so you don’t suffer or have to put your fingers in your ears when they are in use?
Or when an employee actually is empowered enough to make a decision that makes you a happy customer, without involving a superior?

Other suggestions of easy ways to disrupt a schema?

 

 

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The Viral Company on Facebook Studio

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For marketers looking for inspiration on what to do on Facebook I can recommend taking a look at Facebook Studio. There you can find cases on Facebook marketing from all over the world.  And I am very proud that the agency where I work, The Viral Company, occupies the top spot among Swedish agencies with [...]

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Only people can have ethics

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Two days ago we were reached by the news that an 11-year old girl had been dismissed from a train because she didn’t have a ticket, while her sister (with the ticket) were in the bathroom. The 11-year old was left on an empty station halfway, and was luckily taken care of by an older [...]

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