In addition to great content (12 Viral Content Triggers), there are several incentives you can play around with to make people pass your material on. Network effects If you can build in network effects in your campaign, built on incentives …

Network Effects, Game Mechanics and Stickiness Read more »

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Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …

Why engage in social media? The power of metaphor Read more »

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Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth …

A recipe for customer service Read more »

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It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …

What you measure influences how much word of mouth you get Read more »

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