Why engage in social media? The power of metaphor
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid of losing control” and “people will talk whether you are there or not. Better be [...]
A recipe for customer service
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service - to prevent viral spread of consumer rants on the Internet.
Truth is, people are pretty nice. People give companies second chances. People want to like the companies [...]
United Airlines in trouble
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that.
From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave Carroll, disgruntled customer, and singer in Sons of Maxwell, spent nine months trying to get compensation [...]
How ideas spread and culture eventually changes
In The Tipping Point, Malcolm Gladwell wrote about how an bar fight might grow. Everybody has their own “tipping point” for how many people have to be fighting to engage themselves in the fight.
Something similar is seen in this video, from the Sasquatch Music Festival 2009, where this one guy just needs to dance. [...]
What you measure influences how much word of mouth you get
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time.
Even though they might have a short term benefit, rules and incentives can hinder a business on a longer perspective. The boundaries an employee has [...]
Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions.
Interesting to see though is that user generated media (user generated content, consumer generated media, whatever you prefer), relied upon by 28 % of respondents, in [...]
I just have to post this!
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart.
Brilliant!
Also at: Resumé (in Swedish).
Burger King’s most interesting viral campaign so far!
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising).
A very interesting, and insightful, recent campaign is the Whopper Sacrifice. A lot of Facebook users [...]
What smart marketers can learn from smart teachers
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing.
The problem is that the louder it is, the more people get used to it, the more it takes to be heard and the more people simply tune [...]
Bringing up a business
Now it was some time since I referred to something from one of my favourite authors - Seth Godin. Strange, as I actually have a category here which I call Godinism - stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog).
But, here is yet another interesting thought [...]