Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Word of mouth throughout history

By Kristofer Mencák

The origins of word of mouthI believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find food and shelter were able to survive and reproduce to a greater extent. People love to [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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