Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

I love this!

By Kristofer Mencák

About a week ago, I posted about some effects of retweets, and how businesses can use them here - inspired by Jeremiah’s post - Retweet: The Infectious Power Of Word Of Mouth .
My post inspired Anton (also blogging here), from blog search engine Twingly, to write The Microblogging Phenomenon Retweet.
In the comments, Hanta asked: [...]

Bruce Lee plays ping pong with a nunchaku!

By Kristofer Mencák

I will not say very much about this, but just post it for your enjoyment.

It doesn’t really have much of “is it true?” in it - it’s just too unreal. But it has a lot of “it would have been cool if it was true!” which makes people pass it on. So far more [...]

Bringing up a business

By Kristofer Mencák

Now it was some time since I referred to something from one of my favourite authors - Seth Godin. Strange, as I actually have a category here which I call Godinism - stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog).
But, here is yet another interesting thought [...]

Dell is going full throttle

By Kristofer Mencák

Jeremiah Owyang (again) has a nice and short interview with Bob Pearson from Dell. After a bumpy start, Dell has really gotten their act together in social media, and now they seem to be going full throttle.

These are the main questions asked in the video:

Is IdeaStorm really great for you selling products? Are [...]

Retweets - they spread - good or bad!

By Kristofer Mencák

I just read Jeremiah Owyang’s post - Retweet: The Infectious Power Of Word Of Mouth. Being extremely interested in word of mouth and viral, these are my first thoughts.
The “retweet” phenomenon as defined by Jeremiah:
“Within the Twitter community a “Retweet” is a social gesture indicating endorsement of an idea”
It is a phenomenon that spreads [...]

Be as attractive as you can!

By Kristofer Mencák

Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:

“Who said this is media? Media is something you can buy and sell. Media contains [...]

Malcolm Gladwell at Pop!Tech

By Kristofer Mencák

I am very happy my copy of Malcolm Gladwell’s new book Outliers is in the mail. I have been looking forward to his next book since Blink (and before that, since The Tipping Point). So, it was interesting to get a little “preview” of what it will contain from Pop!Tech, via Brand Autopsy:
@ Yahoo! [...]

Citizen journalism gives a richer picture

By Kristofer Mencák

I have found myself getting inspired by Mitch Joels posts on Six Pixels of Separation a lot lately. His post, Citizen Journalism Is A Farce, makes me think of one of my old posts in Swedish, where I used some images I can re-use here.
If we leave the debate on quality of the work [...]

Social media is dead in five years

By Kristofer Mencák

This is a translation of one of my previous posts in Swedish - Sociala medier är dött om fem år!
Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a really hard time doing.
Being used to one-way communication, deciding on that to say, how to [...]

Fixed and flexible networks

By Kristofer Mencák

Mitch Joel’s post on Six Pixels of Separation - Intimacy 2.0, made me think of my previous post in Swedish - Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on the web and in communities, the nature of our networks are shifting a bit. Often, [...]

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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