Youtube five years old!
Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns won.
Youtube celebrates with a channel where users can send in their story.
And here is [...]
BlendTec doesn’t miss an opportunity
BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted.
As always, using current events is a good starting point for a viral clip. So far, the iPad - Will it blend? has [...]
Confusion about influentials
The other day I read a post about “influentials” - these people marketers and PR-professionals so desperately want to reach.
From research by Duncan Watts, we have learnt that influentials aren’t that influential.
Influential or not, Watts believes that whether a trend (or idea or similar) takes off depends on how susceptible the society is to it [...]
Everybody loves a smile!
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is anything Coca Cola has done right in this movie, it’s getting both the one’s participating [...]
A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in on 2 million views right now.
Interesting to see how it has spread in the english [...]
The Funnyness Theory - an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was generated by the people actually trying the piano stairs in the first video.
Publishing these [...]
Viral amplification loops - the secret for virals?
A viral campaign - everybody wants one. Few ever gets one.
I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, by [...]
Optimizing for viral spread
When talking about viral marketing, there is no question about it - content is king. To make videos, games or applications go truly viral, there is no substitute for great content.
However, even if you can have a pretty good idea, you can never know for sure how the content will be received by the audience. [...]
Danish mother seeking - and the spoofs
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days.
VisitDenmark, the danish agency promoting Denmark as a tourist destination, that was behind the campaign, has now taken the video down. But, [...]
Word of mouth throughout history
The origins of word of mouthI believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find food and shelter were able to survive and reproduce to a greater extent. People love to [...]
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