It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …

Viral thinking – an ebook on how to maximize viral spread Read more »

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Maybe not the most click-enticing title, but I hope you find the actual content a bit more interesting. “In epidemiology, the basic reproduction number (sometimes called basic reproductive rate or basic reproductive ratio) of an infection is the mean number …

Interpretation of the Basic Reproduction Number Read more »

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This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …

Viral marketing – Guest lecture at Berghs – School of the Year Read more »

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I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …

The next level of viral marketing Read more »

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