A lesson in da da – and a perfect imitation

March 31, 2011

Language can be a barrier to viral spread. But, in this case no one understands anything… … or? That fact, that no one understands anything, and the way it seems these “da da-twins” understand, is definitely one of the viral triggers. This clip really intrigues me. It starts my imagination. It makes me think, “what [...]

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Three viral clips and links

February 18, 2011

Here are three viral clips and links currently being passed around a lot: The Best Handball penalty you’ll not ever and never seen! (yes, that title makes me have to read it at least twice too!) An amazing penalty, fooling the goalie entirely. Back to the Future : Irina Werning – Photographer. Amazing before and [...]

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Tiny Darth Vader with bloopers and deleted scenes

February 10, 2011

There are always some SuperBowl-commercials that go viral. This year, my personal favourite is Volkswagens “The Force” featuring a tiny Darth Vader who all of a sudden realizes his powers in front of a new Volkswagen Passat. A lot of people, from several generations, have seen the Star Wars movies and some kind of memories [...]

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Maybe the most widely spread video I have posted

February 7, 2011

This is not my usual kind of post, and the reason I wanted to post it first didn’t have anything to do with viral marketing, word of mouth or customer satisfaction. I wanted to post it because I love the video, I love the lyrics and I love the message. But when I come to [...]

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Viral thinking – an ebook on how to maximize viral spread

January 27, 2011

It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, but it is not easy. In this ebook I have tried to cover the areas [...]

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Don’t make your customer feel like a kid

January 23, 2011

I recently visited Cuba and Dominican Republic. Just like when I visited Trinidad & Tobago in February last year, and Brazil in June/July, I become inspired, I get business ideas and I get some good and bad experiences of customer service. I’d like to share two incidents from this last trip – one from Cuba [...]

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Why “viral thinking” is important

November 17, 2010

Not all companies can build their business on viral successes like the ones BlendTec has experienced with Will It Blend. Believing you can create something viral is pretty optimistic. However, I do believe there are tools you can use to make it more possible. I do think you can optimize for it, and that’s why [...]

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Everything communicates

November 9, 2010

We already know it – everything communicates. But, it is great to see that businesses probably soon will start realizing this for real. One step towards this might be the “death of the brand manager“, leaving room for a “conversation manager”. Just like Tim writes, I don’t think job titles mean much either. But, I [...]

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Network Effects, Game Mechanics and Stickiness

November 7, 2010

In addition to great content (12 Viral Content Triggers), there are several incentives you can play around with to make people pass your material on. Network effects If you can build in network effects in your campaign, built on incentives for the users or receivers, you can also create a campaign that goes viral. And, [...]

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People are Awesome

November 2, 2010

Via ViralBlog I found a video for Hadouken! In short it is a compilation of people doing awesome stuff – things that have been posted on the Internet. Right now it is closing in on 4,5 million views. And, I must admit it is a pretty smart way of doing it. I see a couple [...]

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