Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

What you measure influences how much word of mouth you get

By Kristofer Mencák

It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time.
Even though they might have a short term benefit, rules and incentives can hinder a business on a longer perspective. The boundaries an employee has [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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