Some brands always recruit from within. Others recruit from the outside. No doubt there are different advantages to both of these approaches, like experience with the product and corporate culture or bringing in new perspectives and experiences. But, what about …

Exchangeable managers create exchangeable brands Read more »

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Not all companies can build their business on viral successes like the ones BlendTec has experienced with Will It Blend. Believing you can create something viral is pretty optimistic. However, I do believe there are tools you can use to …

Why “viral thinking” is important Read more »

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Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …

The customer is always right – what does it mean? Read more »

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It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …

How to get attention Read more »

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