The customer is always right - what does it mean?
Here is a really tasty quote from Seth Godins post - Win the fight, lose the customer.
…smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. It means, “If you want the customer to remain a customer, you need to permit him [...]
How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was.
Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes it’s just a crass focus on costs. The reasons can be many, but the results are [...]
A money printing machine?
If you are reading this blog, and read Seth Godin’s blog, you might already have read this. If you don’t, you should! And here’s a post for you! =)
An nice take on advertising - Do ads work?.
“If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?
Well, [...]
Bringing up a business
Now it was some time since I referred to something from one of my favourite authors - Seth Godin. Strange, as I actually have a category here which I call Godinism - stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog).
But, here is yet another interesting thought [...]
How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing.
Herbert Simon, maybe the first person to frame the concept of attention economics wrote:
”…in an information-rich world, the wealth of information [...]
Movements and passion
I just read a post on the Brains on Fire blog - When is it a movement? - where Spike asks Geno this very question. Geno’s reply:
“A movement starts with the first conversation.”
That means that it is the first person, which means that it could be anyone - influential or average Joe doesn’t matter. Spike [...]