Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Optimizing for viral spread

By Kristofer Mencák

When talking about viral marketing, there is no question about it - content is king. To make videos, games or applications go truly viral, there is no substitute for great content.
However, even if you can have a pretty good idea, you can never know for sure how the content will be received by the audience. [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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