I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee… Read More »A dis-loyalty card & the world’s best coffee
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to… Read More »New vs. existing customers – who do you put your money on?