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Home › 2014 › February

Month: February 2014

Why we share – Emotional reasons

By Kristofer Mencák Posted on February 9, 2014 Posted in Viral Marketing, Word of Mouth No Comments
Why we share – Emotional reasons
Remember this? I think they called it "living".

Besides pragmatic reasons and social reasons, we also share, spread word of mouth and viral content because it also boosts our ego. People are quite generous by nature. We like to share and we like to entertain. We like to …

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Why we share – social reasons

By Kristofer Mencák Posted on February 7, 2014 Posted in Viral Marketing, Word of Mouth No Comments Tagged with share
Why we share – social reasons

Today, we don’t only share vital information for pragmatic reasons, like where to find resources for survival. We also share, spread word of mouth and viral content for social reasons. Information that connects us to others and build our reputation …

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Why we share – pragmatic reasons

By Kristofer Mencák Posted on February 5, 2014 Posted in Network effects, Word of Mouth No Comments Tagged with evolution
Why we share – pragmatic reasons

I believe word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year around waterhole was, or where the best place …

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Turbo Charge Virality when trying to create a viral campaign

By Kristofer Mencák Posted on February 4, 2014 Posted in Viral Marketing No Comments Tagged with campaign, viral, viral loop
Turbo Charge Virality when trying to create a viral campaign

Long time no see here. There will be a change to that! If you are trying to create a viral campaign there are two things you can do to turbo charge the effect of your efforts. Increase R (the basic …

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