Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and… Read More »Empowered Involvement
This is a follow up (also a translation from my post in swedish) on the last post – Influentials not as influential, where we looked at the “two step model” of information and the belief in Influentials to create trends.… Read More »Context and virality
This is a translation of a post from my previous blog in swedish. After WOMMAs release of the Influencer Handbook, it might be good to remember that Influencer Marketing isn’t a “cure all”. So, let’s get to it: When it… Read More »Influentials not as influential?
This is not new, but worth posting again. One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other… Read More »Passion is blind
One of the most well-known quotes within the advertising world is: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. by John Wanamaker. The exact share that is wasted is something that… Read More »The cost of bad advertising
Here, I will be posting new stuff, in the start also mixed with some of the text I have posted in swedish on my previous blog, but translated to english. It will not be any material that is dated or… Read More »This is the plan
Hi, after blogging for three years in swedish, this will be my blog in english. I still have a lot of tweaking to do, with plug-ins and some design changes, but still. This is the first official blog post on… Read More »Slowly on my way…