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Movements and passion

By Kristofer Mencák Posted on October 16, 2008 Posted in Customer Satisfaction, Godinism, Marketing, Word of Mouth No Comments Tagged with movements, passion, Word of Mouth

I just read a post on the Brains on Fire blog – When is it a movement? – where Spike asks Geno this very question. Geno’s reply: “A movement starts with the first conversation.” That means that it is the …

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Social Media Aikido

By Kristofer Mencák Posted on October 14, 2008 Posted in Business, Customer Satisfaction, Marketing, Social Media No Comments

When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a …

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Empowered Involvement

By Kristofer Mencák Posted on October 14, 2008 Posted in Advertising, Customer Satisfaction, Word of Mouth No Comments

Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and …

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Context and virality

By Kristofer Mencák Posted on October 12, 2008 Posted in Marketing, Viral Marketing, Word of Mouth No Comments

This is a follow up (also a translation from my post in swedish) on the last post – Influentials not as influential, where we looked at the “two step model” of information and the belief in Influentials to create trends. …

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Influentials not as influential?

By Kristofer Mencák Posted on October 12, 2008 Posted in Influence, Marketing, Viral Marketing, Word of Mouth No Comments

This is a translation of a post from my previous blog in swedish. After WOMMAs release of the Influencer Handbook, it might be good to remember that Influencer Marketing isn’t a “cure all”. So, let’s get to it: When it …

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Passion is blind

By Kristofer Mencák Posted on October 8, 2008 Posted in Business, Customer Satisfaction, Word of Mouth No Comments

This is not new, but worth posting again. One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other …

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The cost of bad advertising

By Kristofer Mencák Posted on October 5, 2008 Posted in Advertising, Business, Marketing 2 Comments Tagged with Advertising, costs

One of the most well-known quotes within the advertising world is: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. by John Wanamaker. The exact share that is wasted is something that …

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This is the plan

By Kristofer Mencák Posted on October 5, 2008 Posted in Personal No Comments

Here, I will be posting new stuff, in the start also mixed with some of the text I have posted in swedish on my previous blog, but translated to english. It will not be any material that is dated or …

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Slowly on my way…

By Kristofer Mencák Posted on October 1, 2008 Posted in Personal No Comments

Hi, after blogging for three years in swedish, this will be my blog in english. I still have a lot of tweaking to do, with plug-ins and some design changes, but still. This is the first official blog post on …

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