A dis-loyalty card & the world’s best coffee
I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee was great - I had a cappuccino. But, it’s hard to judge whether it was [...]
The customer is always right - what does it mean?
Here is a really tasty quote from Seth Godins post - Win the fight, lose the customer.
…smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. It means, “If you want the customer to remain a customer, you need to permit him [...]
Word of mouth throughout history
The origins of word of mouthI believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find food and shelter were able to survive and reproduce to a greater extent. People love to [...]
Do the right thing, and money will follow
I couldn’t agree more actually. Check out the post on Brains on Fire - Do the right thing.
Short quote:
“…Purpose-driven companies do the right thing and sales is a byproduct of that mission.
You shouldn’t get into social media to make more money. You should get into it only if you can do right by your [...]
Online activities that create offline “wow”
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A few are really successful.
We will se more and more of this, more trying and incresing [...]
A recipe for customer service
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service - to prevent viral spread of consumer rants on the Internet.
Truth is, people are pretty nice. People give companies second chances. People want to like the companies [...]
United Airlines in trouble
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that.
From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave Carroll, disgruntled customer, and singer in Sons of Maxwell, spent nine months trying to get compensation [...]
Be a grizzly
“If you’re going to be a bear, be a Grizzly.”
Something Dan Heath, author of the great book “Made to Stick” said on The Fire Sessions 2009. Read it all on Brains On Fire. Really good!
Effects of a blog award
Something got me thinking this Monday.
Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories:
Marketing (Marknadsföring)
Media (Media)
Trends & Web Services (Trender och webbtjänster)
As previously mentioned, this blog was nominated in the marketing category, which I think has been very inspiring.
On Monday, the voting started, with the twist [...]
A money printing machine?
If you are reading this blog, and read Seth Godin’s blog, you might already have read this. If you don’t, you should! And here’s a post for you! =)
An nice take on advertising - Do ads work?.
“If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?
Well, [...]