I recently visited Cuba and Dominican Republic. Just like when I visited Trinidad & Tobago in February last year, and Brazil in June/July, I become inspired, I get business ideas and I get some good and bad experiences of customer… Read More »Don’t make your customer feel like a kid
I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in… Read More »Service is (almost) all it takes
Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate.… Read More »The customer is always right – what does it mean?
The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find… Read More »Word of mouth throughout history
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth… Read More »A recipe for customer service
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit,… Read More »What you measure influences how much word of mouth you get