Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

How ideas spread and culture eventually changes

In The Tipping Point, Malcolm Gladwell wrote about how an bar fight might grow. Everybody has their own “tipping point” for how many people have to be fighting to engage themselves in the fight.
Something similar is seen in this video, from the Sasquatch Music Festival 2009, where this one guy just needs to dance. [...]

Mapping out a constantly changing landscape

Now that is impossible, isn’t it?
20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks had been big for some time, big radio stations had been big for quite a long [...]

Malcolm Gladwell at Pop!Tech

I am very happy my copy of Malcolm Gladwell’s new book Outliers is in the mail. I have been looking forward to his next book since Blink (and before that, since The Tipping Point). So, it was interesting to get a little “preview” of what it will contain from Pop!Tech, via Brand Autopsy:
@ Yahoo! [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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