A great day!
Today was a great day!
After a nice day at work, I went to Daytona Sessions, and listened to, Morris Packer, Katarina Graffman (from Inculture) and Umair Haque (also at Bubblegeneration). A very interesting afternoon, which also included the announcement of the blog awards YABA. After blogging on this blog since early October I am [...]
How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was.
Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes it’s just a crass focus on costs. The reasons can be many, but the results are [...]
MILFyourself - a spoof on ElfYourself
OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits).
Being an obvious spoof, the site MILFYourself.com is trying to ride that popularity.
It is clear that they have not made the first of Kodak’s two mistakes on the MakeMeSuper campaign. They have managed to keep the viral loop [...]
How to get retweets
CopyBlogger had a nice post, 5 Steps to Going Viral on Twitter, by Dan Zarella, which Mack on The Viral Garden followed up on, adding his own advice in How I get ReTweets on Twitter.
In short, Dans advice (some with a short comment by me):
1. Call to Action - The words “please” “check out” [...]
A chance to make up for a forgotten Valentine’s gift
There is still some time left, so if you want to do something extra, if you don’t have time, or if you actually end up fouling up, forgetting all about it until it’s almost too late, here is a chance to make it up for Valentine’s. It might not get you entirely out of trouble, [...]
Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions.
Interesting to see though is that user generated media (user generated content, consumer generated media, whatever you prefer), relied upon by 28 % of respondents, in [...]