This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …

Using strong and weak ties in viral campaigns Read more »

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Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth …

A recipe for customer service Read more »

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