Do the right thing, and money will follow
I couldn’t agree more actually. Check out the post on Brains on Fire - Do the right thing.
Short quote:
“…Purpose-driven companies do the right thing and sales is a byproduct of that mission.
You shouldn’t get into social media to make more money. You should get into it only if you can do right by your [...]
This is what I write about
I haven’t gotten a tag cloud here, but this is what I write most about. And it’s built not just from the tags I use, it’s from all the words on the blog. Generated from wordle.net.
Hat tip to Patrick Ullman.
The importance of accuracy in viral spread
When starting campaigns, trying to ignite a viral spread, exposing people to the (supposedly) viral agent is the first step. It is important to get people to pay attention. Today, this isn’t easy.
As the title or headline of some content often creates the first impression, the first step is to create a title that spurs [...]
Online activities that create offline “wow”
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A few are really successful.
We will se more and more of this, more trying and incresing [...]
Using strong and weak ties in viral campaigns
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it was the first time I saw (or at least reflected on) anyone actively taking advantage [...]
A recipe for customer service
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service - to prevent viral spread of consumer rants on the Internet.
Truth is, people are pretty nice. People give companies second chances. People want to like the companies [...]