The Second Big Lie – excerpt from my book

The Second Big Lie – excerpt from my book

Below is a short excerpt from the intro of my book – about living your dream life, or changing what you want to change in life. You can find it on links below the excerpt.

“The first big lie is mostly about income. The second big lie is on the other end – about how much we spend, and what we spend it on.

We buy things we don’t need with money we don’t have to impress people we don’t like.

More or less this quote has been attributed to several different people, both real and fictional. Among them Will Smith, Dave Ramsey and Tyler Durden in the movie Fight Club. The earliest quote along these lines that I have found was from a comedian called Will Rogers, from the early twentieth century.

Besides the first big lie we are told – about how to make enough money, and how to succeed in life, we are also constantly fed the lie that we have to consume. We need to buy stuff. New stuff. The next thing. More and more, and faster and faster. We are told what to buy to become better and more successful or happy or healthy.

So, we buy a lot of things that we don’t need. And it is not only the fact that we buy stuff we don’t really need. We also buy things to impress other people. We buy brands that make us spend much more money than what we would have spent if we only got a standard product.Maybe we buy brand sneakers when we could have chosen a cheaper non-brand pair. We buy a brand name car when we could have gotten a much cheaper used car that takes us from point A to point B.

This somehow makes us feel better. Maybe it makes up for our own insecurities, at least temporarily. Through this consumption we might compare ourselves to other people. But truth be told, we don’t even care much about most of these people we try to impress. We don’t need to impress on the people we care about. The same ones who care about us.

Maybe even worse, some of the stuff we buy is actually bad for us, bad for our health. We are fooled to consume a lot of foods and drinks that make us fat and unhealthy. With ingredients that might be dangerous. Some products have been specifically developed to make us hooked on them. We get in bad shape. We get in bad health, and then endless commercials on TV sell us drugs that might decrease the symptoms, but never eliminate the root cause.

To make matters even worse, all this stuff that we buy is often bought with money we haven’t earned yet. We use credit. The financial markets tell us it is ok. We can pay over time. They like it that way. It is good for them. It is not good for you. This is partly why the rate of debt among people is higher than ever before in history.

So, in the end we buy things with borrowed money which we later have to pay interest on. With this debt we accumulate and the interest we have to pay we become even more stuck in the lie we have been told. It makes it much harder to break free. It contributes to our fear of leaving the fixed income, leaving the path that we are told to follow in big lie number one. We are in debt. We need to pay interest. So, we have to make money and we have to stay in that fixed income job that is “safe”.

“A man in debt is so far a slave.”

Ralph Waldo Emerson

So, in the end we pick a career we don’t want, to be able to buy things we don’t need, with money we don’t yet have, to impress people we don’t like. In addition, we buy things on credit, which takes us even deeper into this trap. Not very smart. There must be another way.”—–If you are curious about the other “lies”, or how to achieve the changes you want, you can get the book here:

🇺🇸 USA Paperback
🇨🇦 CANADA Paperback
🇬🇧 UK Paperback
🇩🇪 DEUTSCHLAND Paperback
🇮🇹 ITALIA Copertina flessibile
🇫🇷 FRANCE Broché
🇪🇸 ESPAÑA Tapa blanda
🇧🇷 BRASIL Ebook
🇲🇽 MEXICO Pasta blanda
🇯🇵 JAPAN Paperback
🇮🇳 INDIA Ebook

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

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