October 24, 2010
I believe that word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year round waterhole was, or where the best hunting grounds were. In a way, something that goes viral can be seen as digital [...]
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October 4, 2010
First of all, I don’t like to use the word “viral” about something that hasn’t proven itself viral yet, but many people use it anyway. To them, it is simply the easiest way to refer to an upcoming campaign they hope will become viral. Whether or not it actually becomes viral, it is well worth [...]
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