Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …

Why engage in social media? The power of metaphor Read more »

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Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …

The customer is always right – what does it mean? Read more »

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Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …

Danish mother seeking – and the spoofs Read more »

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The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …

Word of mouth throughout history Read more »

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This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …

Viral marketing – Guest lecture at Berghs – School of the Year Read more »

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Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new …

Content, context and predicting viral spread Read more »

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