What smart marketers can learn from smart teachers
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing.
The problem is that the louder it is, the more people get used to it, the more it takes to be heard and the more people simply tune [...]
New vs. existing customers - who do you put your money on?
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer.
So, it is always pretty surprising to see how businesses treat existing versus new customers and what kind of incentives they offer. [...]
Inspiring
I just found out from Johan Ronnestam (also nominated) that this blog has been nominated in Daytona’s YABA (Yet Another Blog Award). The award wants to promote inspiring blogs about Marketing, Media and Trends & Web Services in Sweden. This one was nominated in the marketing category. Thank you! Very inspiring! =).
How the rule of reciprocity affects word of mouth
What is it that actually drives word of mouth?
One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive in hard times.
Our survival is not as dependent on it anymore, and whether we [...]
A guide in the new landscape
I just read that People don’t trust company blogs - a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for the personal blog (18 % versus the 16 % for company blogs). But, I have [...]
Mapping out a constantly changing landscape
Now that is impossible, isn’t it?
20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks had been big for some time, big radio stations had been big for quite a long [...]
How to speed up evolution
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and finally, having a bit of time during the weekend, put it in writing. What follows [...]