When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get …
What smart marketers can learn from smart teachers Read more »
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
New vs. existing customers – who do you put your money on? Read more »
I just found out from Johan Ronnestam (also nominated) that this blog has been nominated in Daytona’s YABA (Yet Another Blog Award). The award wants to promote inspiring blogs about Marketing, Media and Trends & Web Services in Sweden. This …
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive …
How the rule of reciprocity affects word of mouth Read more »
I just read that People don’t trust company blogs – a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for …
Now that is impossible, isn’t it? 20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks …
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and …