Youtube five years old!
Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns won.
Youtube celebrates with a channel where users can send in their story.
And here is [...]
A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in on 2 million views right now.
Interesting to see how it has spread in the english [...]
Viral amplification loops - the secret for virals?
A viral campaign - everybody wants one. Few ever gets one.
I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, by [...]
Word of mouth throughout history
The origins of word of mouthI believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find food and shelter were able to survive and reproduce to a greater extent. People love to [...]
Content, context and predicting viral spread
Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new pieces of information, or “memes“, will spread.
“The secret, they say, is to recognise the fact [...]
Using strong and weak ties in viral campaigns
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it was the first time I saw (or at least reflected on) anyone actively taking advantage [...]
United Airlines in trouble
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that.
From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave Carroll, disgruntled customer, and singer in Sons of Maxwell, spent nine months trying to get compensation [...]
The next level of viral marketing
I have previously written about Fixed and flexible networks.
By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know something about a product we are thinking of buying, we ask people we will be [...]
Flutter is the new Twitter
Flutter, poking fun at Twitter.
I wonder if this video has got something to do with Betfair.com? That’s where you end up if you type www.flutter.com in your browser.
Via Judith Wolst och TkJ.
How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was.
Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes it’s just a crass focus on costs. The reasons can be many, but the results are [...]