Not all companies can build their business on viral successes like the ones BlendTec has experienced with Will It Blend. Believing you can create something viral is pretty optimistic. However, I do believe there are tools you can use to …

Why “viral thinking” is important Read more »

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In addition to great content (12 Viral Content Triggers), there are several incentives you can play around with to make people pass your material on. Network effects If you can build in network effects in your campaign, built on incentives …

Network Effects, Game Mechanics and Stickiness Read more »

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