My name is Kristofer Mencák, born and raised in Sweden, by a Swedish father and a Czech mother.
I have a great interest in modern marketing, social media, the Internet and customer satisfaction. Behind all the hype around new buzz words, it is my fundamental belief that no company can exist unless their products or services are truly great. Everything else is just frosting on the cake.
I have an M.Sc. from Stockholm School of Economics where I wrote my final thesis on Usage of Internet Communities in 2002. Since then I have been working in an online world: first with web design and marketing on the Internet in my own small business, later with viral marketing for almost 3 years at GoViral (later aquired by AOL, and then JMW Kommunikation.
I have also given guest lectures about viral marketing for a couple of years on Berghs School of Communication, the world’s best school 2009 according to Cannes Lions.
After the first years in Denmark and at JMW, I went to The Viral Company (later Animal), focusing on social media and word of mouth.
All this time, I was also dancing in my free time, salsa, bachata, and kizomba. From 2015 I made dance into my full-time occupation, and I traveled the world teaching kizomba. So far, I have been to more than 60 countries, and 150 cities on all continents. But still very much into social media, growing my own personal profiles to 17 000+ on Facebook, 30 000+ on Youtube and 40 000+ on Instagram.
Since around 2013 I was tinkering with a book about habits and how to change your life. And from 2018 I started to do it more seriously, making it into a proof of concept. In 2019 I finally self-published the book, proving to myself that the ideas I talk about in the book really work. If you are interested in changing your life, this book is for you! Check it out on Amazon.Com.
At the moment I am running my own online courses in kizomba at www.kizombaclasses.com. At the same time, I am starting some new projects to realize a bunch of ideas I have had for a long time.
If you are interested in anything that I do, or if you have ideas you want to discuss, please don’t hesitate to get in touch!