A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in on 2 million views right now.
Interesting to see how it has spread in the english [...]
The Funnyness Theory - an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was generated by the people actually trying the piano stairs in the first video.
Publishing these [...]
Viral amplification loops - the secret for virals?
A viral campaign - everybody wants one. Few ever gets one.
I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, by [...]
Really impressive real time social media stats
This really gives an idea of the enormity of content that is created all the time. Gary Hayes created this counter with real time stats on social media usage, updated for the time you have been here.
It took about 14 seconds for 1.000.000 million SMS to be sent, and about 8 seconds for 10.000 [...]