Some brands always recruit from within. Others recruit from the outside. No doubt there are different advantages to both of these approaches, like experience with the product and corporate culture or bringing in new perspectives and experiences. But, what about …

Exchangeable managers create exchangeable brands Read more »

Tagged with: ,

It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …

Viral thinking – an ebook on how to maximize viral spread Read more »

Tagged with: , , , , ,