The next level of viral marketing
I have previously written about Fixed and flexible networks.
By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know something about a product we are thinking of buying, we ask people we will be [...]
Be a grizzly
“If you’re going to be a bear, be a Grizzly.”
Something Dan Heath, author of the great book “Made to Stick” said on The Fire Sessions 2009. Read it all on Brains On Fire. Really good!
SlapChop infomercial goes viral
It’s really funny to see what happens sometimes when a commercial is taken online. Now, it doesn’t have to be an amazing commercial or anything. Something like the SlapChop (unless you have enormous amounts of time, just give it some 20 seconds - it’s like any average infomercial):
Not particularly interesting is it? But, then a [...]