Everybody loves a smile!
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is anything Coca Cola has done right in this movie, it’s getting both the one’s participating [...]
Viral amplification loops - the secret for virals?
A viral campaign - everybody wants one. Few ever gets one.
I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, by [...]
Optimizing for viral spread
When talking about viral marketing, there is no question about it - content is king. To make videos, games or applications go truly viral, there is no substitute for great content.
However, even if you can have a pretty good idea, you can never know for sure how the content will be received by the audience. [...]
Andy Sernovitz interviews Ze Frank about viral
It’s not really new, but I figured it’s worth posting anyway.
Andy Sernovitz, Ze Frank, and Viral Video
I think he touches on a number of things that are important to remember.
“… it has to do with exponential growth… “
Which means that big numbers are really not enough to call it “viral”. Big numbers can [...]