The Customer Face Slap
I have been working out at the same gym for six or seven years – Balance Training in central Stockholm. As one of the more expensive gyms in Stockholm, my monthly fee has not been cheap, but getting in early …
Category: Customer Satisfaction
Disrupting schemas make people talk
According to Wikipedia, schemas are: “…a mental structure of pre-conceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.” It is also something that: “…influence attention and the absorption of new …
What if a restaurant…
… treats you as if you are on a family dinner, making sure you are satisfied not just with quality but also with quantity? … lets you try the plate before you decide, just like you try the wine? … …
Don’t make your customer feel like a kid
I recently visited Cuba and Dominican Republic. Just like when I visited Trinidad & Tobago in February last year, and Brazil in June/July, I become inspired, I get business ideas and I get some good and bad experiences of customer …
Everything communicates
We already know it – everything communicates. But, it is great to see that businesses probably soon will start realizing this for real. One step towards this might be the “death of the brand manager“, leaving room for a “conversation …
Service is (almost) all it takes
I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in …
The customer is always right – what does it mean?
Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …
The customer is always right – what does it mean? Read more »
Online activities that create offline “wow”
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A …
A recipe for customer service
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth …
United Airlines in trouble
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that. From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave …