The power of presence
Have you ever met an old friend, one you haven’t seen for a while, had a little chat, exchanged your new contact details and promised to meet up and catch up on all the latest? Have you also happily forgotten about it all for weeks until you remember that you actually met by accident and [...]
Youtube five years old!
Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns won. Youtube celebrates with a channel where users can send in their story. And here [...]
A dis-loyalty card & the world’s best coffee
I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee was great – I had a cappuccino. But, it’s hard to judge whether it was [...]
BlendTec doesn’t miss an opportunity
BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good starting point for a viral clip. So far, the iPad – Will it blend? has [...]
Confusion about influentials
The other day I read a post about “influentials” – these people marketers and PR-professionals so desperately want to reach. From research by Duncan Watts, we have learnt that influentials aren’t that influential. Influential or not, Watts believes that whether a trend (or idea or similar) takes off depends on how susceptible the society is [...]
Service is (almost) all it takes
I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in whatever the place I am visiting. It is also very interesting to test service levels. [...]
Everybody loves a smile!
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is anything Coca Cola has done right in this movie, it’s getting both the one’s participating [...]
A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in on 2 million views right now. Interesting to see how it has spread in the [...]
The Funnyness Theory – an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was generated by the people actually trying the piano stairs in the first video. Publishing these [...]
Viral amplification loops – the secret for virals?
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, [...]
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