The power of presence
Have you ever met an old friend, one you haven’t seen for a while, had a little chat, exchanged your new contact details and promised to meet up and catch up on all the latest? Have you also happily forgotten about it all for weeks until you remember that you actually met by accident and [...]
Confusion about influentials
The other day I read a post about “influentials” - these people marketers and PR-professionals so desperately want to reach.
From research by Duncan Watts, we have learnt that influentials aren’t that influential.
Influential or not, Watts believes that whether a trend (or idea or similar) takes off depends on how susceptible the society is to it [...]
A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in on 2 million views right now.
Interesting to see how it has spread in the english [...]
Viral amplification loops - the secret for virals?
A viral campaign - everybody wants one. Few ever gets one.
I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it “a campaign that goes viral” rather than “a viral campaign”, because, by [...]
Really impressive real time social media stats
This really gives an idea of the enormity of content that is created all the time. Gary Hayes created this counter with real time stats on social media usage, updated for the time you have been here.
It took about 14 seconds for 1.000.000 million SMS to be sent, and about 8 seconds for 10.000 [...]
Optimizing for viral spread
When talking about viral marketing, there is no question about it - content is king. To make videos, games or applications go truly viral, there is no substitute for great content.
However, even if you can have a pretty good idea, you can never know for sure how the content will be received by the audience. [...]
Why engage in social media? The power of metaphor
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid of losing control” and “people will talk whether you are there or not. Better be [...]
Do you trust your friends?
Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated that they “completely” or “somewhat” trust recommendations from people they know. Jonathan Carson, President of [...]
Danish mother seeking - and the spoofs
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days.
VisitDenmark, the danish agency promoting Denmark as a tourist destination, that was behind the campaign, has now taken the video down. But, [...]
Word of mouth throughout history
The origins of word of mouthI believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find food and shelter were able to survive and reproduce to a greater extent. People love to [...]
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