Why engage in social media? The power of metaphor
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid of losing control” and “people will talk whether you are there or not. Better be [...]
Effects of a blog award
Something got me thinking this Monday.
Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories:
Marketing (Marknadsföring)
Media (Media)
Trends & Web Services (Trender och webbtjänster)
As previously mentioned, this blog was nominated in the marketing category, which I think has been very inspiring.
On Monday, the voting started, with the twist [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great!
But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. I [...]
A guide in the new landscape
I just read that People don’t trust company blogs - a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for the personal blog (18 % versus the 16 % for company blogs). But, I have [...]
Who’s got a better chance in the economic downturn?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us?
There will be businesses that continue just like before and don’t cut marketing dollars (often the ones who turn out winners in the end) but in [...]