Using strong and weak ties in viral campaigns
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it was the first time I saw (or at least reflected on) anyone actively taking advantage [...]
Facebook required changes to Whopper Sacrifice
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper.
Now it seems Facebook has required changes to the application due to privacy issues, according to Inside Facebook.
“Facebook has clarified that it has not shut the app down - [...]