Some brands always recruit from within. Others recruit from the outside. No doubt there are different advantages to both of these approaches, like experience with the product and corporate culture or bringing in new perspectives and experiences. But, what about… Read More »Exchangeable managers create exchangeable brands
Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.
BlendTec has had some tremendous successes with their viral clips on the theme Will it blend? Among them the iPad, the iPhone and (imitation) Diamonds. Here is the BlendTec predecessor it seems. And really, this Machine Destroys everything!
The more information that is out there on the Internet, the more we need filters to sift through it, to get what is most relevant to us. More and more sites like Google and Facebook try to solve this for… Read More »Facebook’s Edge-rank, the social graph and the implications for businesses
This is really, really well made! Very impressive execution! Very nice integration of other brands, which did it for free in exchange for the free attention. Of course you can challenge a friend via Facebook or email, or share your… Read More »Magnum Pleasure Hunt – I love it!
Language can be a barrier to viral spread. But, in this case no one understands anything… … or? That fact, that no one understands anything, and the way it seems these “da da-twins” understand, is definitely one of the viral… Read More »A lesson in da da – and a perfect imitation
There are always some SuperBowl-commercials that go viral. This year, my personal favourite is Volkswagens “The Force” featuring a tiny Darth Vader who all of a sudden realizes his powers in front of a new Volkswagen Passat. 😉 A lot… Read More »Tiny Darth Vader with bloopers and deleted scenes
This is not my usual kind of post, and the reason I wanted to post it first didn’t have anything to do with viral marketing, word of mouth or customer satisfaction. I wanted to post it because I love the… Read More »Maybe the most widely spread video I have posted