Today, we don’t only share vital information for pragmatic reasons, like where to find resources for survival. We also share, spread word of mouth and viral content for social reasons. Information that connects us to others and build our reputation… Read More »Why we share – social reasons
Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.
I believe word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year around waterhole was, or where the best place… Read More »Why we share – pragmatic reasons
Long time no see here. There will be a change to that! If you are trying to create a viral campaign there are two things you can do to turbo charge the effect of your efforts. Increase R (the basic… Read More »Turbo Charge Virality when trying to create a viral campaign
Finally! It is ready, my expanded and updated version of the Viral Marketing Toolkit! Have you ever dreamt about creating something viral? In this ebook, you will learn viral triggers, tools, and incentives to maximize the potential for viral spread… Read More »Viral Marketing Toolkit – expanded and updated
One of the books I am currently reading is Planet Ponzi, by Mitch Feierstein. I just started, but just felt I had so pass something on already. We know that wars cost a lot of money, and we all understand… Read More »Off topic: Something I bet most U.S. citizens don’t know
Beer companies have been pretty good at producing clips that go viral. Some classics are Heineken’s Walk in fridge, Bavaria’s spoof of it, Andes Teletransporter, Bud Light Clothing Drive and a couple of years ago Big Ad made by Carlton… Read More »Carlton Draught viral clip
According to Wikipedia, schemas are: “…a mental structure of pre-conceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.” It is also something that: “…influence attention and the absorption of new… Read More »Disrupting schemas make people talk
People can talk about a lot of stuff that affects the bottom line of a business, some more and some less. I believe there are four different topic areas that could and should be considered when trying to create more… Read More »Four topic areas to consider for word of mouth
This is both brilliant and gross at the same time, with a very close connection to the movie’s theme. Via Brandflakes for Breakfast.