Focus on the feeling
I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here:
“The product in a company is the feeling the client has when walking out the door”
I think you could be even more general and say “offering” instead [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great!
But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. I [...]
New vs. existing customers - who do you put your money on?
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer.
So, it is always pretty surprising to see how businesses treat existing versus new customers and what kind of incentives they offer. [...]
How to speed up evolution
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and finally, having a bit of time during the weekend, put it in writing. What follows [...]
I love this!
About a week ago, I posted about some effects of retweets, and how businesses can use them here - inspired by Jeremiah’s post - Retweet: The Infectious Power Of Word Of Mouth .
My post inspired Anton (also blogging here), from blog search engine Twingly, to write The Microblogging Phenomenon Retweet.
In the comments, Hanta asked: [...]
Bringing up a business
Now it was some time since I referred to something from one of my favourite authors - Seth Godin. Strange, as I actually have a category here which I call Godinism - stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog).
But, here is yet another interesting thought [...]
Dell is going full throttle
Jeremiah Owyang (again) has a nice and short interview with Bob Pearson from Dell. After a bumpy start, Dell has really gotten their act together in social media, and now they seem to be going full throttle.
These are the main questions asked in the video:
Is IdeaStorm really great for you selling products? Are [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:
“Who said this is media? Media is something you can buy and sell. Media contains [...]
Social media is dead in five years
This is a translation of one of my previous posts in Swedish - Sociala medier är dött om fem år!
Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a really hard time doing.
Being used to one-way communication, deciding on that to say, how to [...]
The most important person for your business
I feel like I just have to relay this quote that Andy Sernovitz posted on his blog:
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an [...]