Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

The customer is always right - what does it mean?

Posted on | September 22, 2009 |

Here is a really tasty quote from Seth Godins post - Win the fight, lose the customer.

…smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. It means, “If you want the customer to remain a customer, you need to permit him to believe he’s right.”

If someone thinks they’re unhappy, then you know what? They are.

It is definitely not rocket science, but it’s always worth repeating. And in addition, it is worth not just repeating, but actually living by and taking action based on it!

Category: Business, Customer Satisfaction, Godinism

Comments

One Response to “The customer is always right - what does it mean?”

  1. Jonas delade grejer / 2009-09-23 | You. Me. We.
    September 23rd, 2009 @ 5:34 am

    [...] The customer is always right – what does it mean? [...]

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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