In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
New vs. existing customers – who do you put your money on? Read more »
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and …
About a week ago, I posted about some effects of retweets, and how businesses can use them here – inspired by Jeremiah’s post – Retweet: The Infectious Power Of Word Of Mouth . My post inspired Anton (also blogging here), …
Now it was some time since I referred to something from one of my favourite authors – Seth Godin. Strange, as I actually have a category here which I call Godinism – stuff inspired by or linking to Godin. (There …
Jeremiah Owyang (again) has a nice and short interview with Bob Pearson from Dell. After a bumpy start, Dell has really gotten their act together in social media, and now they seem to be going full throttle. These are the …
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …
This is a translation of one of my previous posts in Swedish – Sociala medier är dött om fem år! Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a …
I feel like I just have to relay this quote that Andy Sernovitz posted on his blog: “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is …
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital …