How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept of attention economics wrote: ”…in an information-rich world, the wealth of information means a dearth [...]
Would you block Google?
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital natives, and to be able to compete in the future, organisations have to change too. [...]
Who’s got a better chance in the economic downturn?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and don’t cut marketing dollars (often the ones who turn out winners in the end) but [...]
Social Media Aikido
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a japanese martial art which uses the force from the opponent and use it for own [...]
Passion is blind
This is not new, but worth posting again. One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other words where it fits, and the thinking can be applied on practically any company or [...]
The cost of bad advertising
One of the most well-known quotes within the advertising world is: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. by John Wanamaker. The exact share that is wasted is something that has been very hard to estimate for sure but we now have better possibilities to [...]
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