A money printing machine?
If you are reading this blog, and read Seth Godin’s blog, you might already have read this. If you don’t, you should! And here’s a post for you! =)
An nice take on advertising - Do ads work?.
“If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?
Well, [...]
I just have to post this!
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart.
Brilliant!
Also at: Resumé (in Swedish).
Burger King’s most interesting viral campaign so far!
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising).
A very interesting, and insightful, recent campaign is the Whopper Sacrifice. A lot of Facebook users [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great!
But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. I [...]
What smart marketers can learn from smart teachers
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing.
The problem is that the louder it is, the more people get used to it, the more it takes to be heard and the more people simply tune [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:
“Who said this is media? Media is something you can buy and sell. Media contains [...]
Andy Sernovitz interviews Ze Frank about viral
It’s not really new, but I figured it’s worth posting anyway.
Andy Sernovitz, Ze Frank, and Viral Video
I think he touches on a number of things that are important to remember.
“… it has to do with exponential growth… “
Which means that big numbers are really not enough to call it “viral”. Big numbers can [...]
How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing.
Herbert Simon, maybe the first person to frame the concept of attention economics wrote:
”…in an information-rich world, the wealth of information [...]
When a viral format almost becomes “viral”, or?
I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last few weeks. It’s the idea where you as a user:
Get a video from a friend, [...]
Wassup 2008 - a brilliant spoof
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples - a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and in just five days it has delivered 2,677,934 views!! No doubt impressive!
It is of course [...]
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