During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A… Read More »Burger King’s most interesting viral campaign so far!
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get… Read More »What smart marketers can learn from smart teachers
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell,… Read More »Be as attractive as you can!
It’s not really new, but I figured it’s worth posting anyway. Andy Sernovitz, Ze Frank, and Viral Video I think he touches on a number of things that are important to remember. “… it has to do with exponential growth…… Read More »Andy Sernovitz interviews Ze Frank about viral
I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last… Read More »When a viral format almost becomes “viral”, or?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and… Read More »Who’s got a better chance in the economic downturn?