Who’s got a better chance in the economic downturn?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and don’t cut marketing dollars (often the ones who turn out winners in the end) but [...]
Empowered Involvement
Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and practice, focusing on how advertisers interact with consumers and customers. As traditional advertising approaches are [...]
The cost of bad advertising
One of the most well-known quotes within the advertising world is: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. by John Wanamaker. The exact share that is wasted is something that has been very hard to estimate for sure but we now have better possibilities to [...]
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