A recipe for customer service
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth is, people are pretty nice. People give companies second chances. People want to like the [...]
What you measure influences how much word of mouth you get
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, rules and incentives can hinder a business on a longer perspective. The boundaries an employee [...]
A great day!
Today was a great day! After a nice day at work, I went to Daytona Sessions, and listened to, Morris Packer, Katarina Graffman (from Inculture) and Umair Haque (also at Bubblegeneration). A very interesting afternoon, which also included the announcement of the blog awards YABA. After blogging on this blog since early October I am [...]
How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was. Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes it’s just a crass focus on costs. The reasons can be many, but the results [...]
MILFyourself – a spoof on ElfYourself
OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits). Being an obvious spoof, the site MILFYourself.com is trying to ride that popularity. It is clear that they have not made the first of Kodak’s two mistakes on the MakeMeSuper campaign. They have managed to keep the viral loop [...]
How to get retweets
CopyBlogger had a nice post, 5 Steps to Going Viral on Twitter, by Dan Zarella, which Mack on The Viral Garden followed up on, adding his own advice in How I get ReTweets on Twitter. In short, Dans advice (some with a short comment by me): 1. Call to Action – The words “please” “check [...]
A chance to make up for a forgotten Valentine’s gift
There is still some time left, so if you want to do something extra, if you don’t have time, or if you actually end up fouling up, forgetting all about it until it’s almost too late, here is a chance to make it up for Valentine’s. It might not get you entirely out of trouble, [...]
Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions. Interesting to see though is that user generated media (user generated content, consumer generated media, whatever you prefer), relied upon by 28 % of respondents, in [...]
A brilliant campaign that stumbles badly on the finishing line
Today I saw the Make Me Super site which is a campaign site with a funny personalisation theme. This type of campaign is the “older cousin” to the campaigns with only name personalisation I have written about more than once. Basically: Get a video from a friend, with your own name mysteriously included in the [...]
Facebook required changes to Whopper Sacrifice
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according to Inside Facebook. “Facebook has clarified that it has not shut the app down – [...]
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