Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

DDB Brazil and WWF in trouble

By Kristofer Mencák

There has been a lot of talk these last couple of days about an ad made by DDB Brazil, supposedly for WWF. It even won an award in the One Show. WWF first said they denied approval of the ad, but have later come around and said they did actually approve the ad. Now, there’s [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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