Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

DDB Brazil and WWF in trouble

Posted on | September 3, 2009 |

There has been a lot of talk these last couple of days about an ad made by DDB Brazil, supposedly for WWF. It even won an award in the One Show. WWF first said they denied approval of the ad, but have later come around and said they did actually approve the ad.

Now, there’s a video too, which I guess will get some viral spread. The first one I saw was already taken down. Here’s another: (Update: yet another)

If it’s taken down too, you can maybe see it on Adweek or Adage. And here’s the ad.

This is a very strong visual, which conveys an important message about saving our planet. At the same time, I can understand that people are offended by it. 9/11 was a horrible event, and I suffer with everybody who was affected by it.

Category: Advertising, Marketing, Viral Marketing
Tags: > >

Comments

One Response to “DDB Brazil and WWF in trouble”

  1. WWF: “C’est pas moi M’sieur”… | Wow Effect !
    September 4th, 2009 @ 6:59 am

    [...] à Kristofer pour ces derniers [...]

Leave a Reply





About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

Welcome!

Subscribe to this feed

Search

Admin