This is really, really well made!
Very impressive execution! Very nice integration of other brands, which did it for free in exchange for the free attention.
Of course you can challenge a friend via Facebook or email, or share your results on Facebook or Twitter. Great concept and brilliant execution! According to Dagens Media, the site got 50 000 visitors last night, from all, over, the, world, and they spent on average 8 minutes on the site. The creative was made by Lowe Brindfors, production by B-Reel and sound & music by Plan 8.