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Why we share – social reasons

Today, we don’t only share vital information for pragmatic reasons, like where to find resources for survival. We also share, spread word of mouth and viral content for social reasons.

Information that connects us to others and build our reputation in some way. We like to share stuff that express who we are in some way or make us feel we belong.

Additionally, in a world where we don’t have time to keep up with all our “connections”, the act of passing something on is a very easy way to reconnect. It is a way to show that they are present in our minds.

If you want to learn more about Word of Mouth Marketing I can highly recommend this book.


Kristofer Mencák is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

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