Not all companies can build their business on viral successes like the ones BlendTec has experienced with Will It Blend. Believing you can create something viral is pretty optimistic. However, I do believe there are tools you can use to …
We already know it – everything communicates. But, it is great to see that businesses probably soon will start realizing this for real. One step towards this might be the “death of the brand manager“, leaving room for a “conversation …
I believe that word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year round waterhole was, or where the best …
I noticed this video through Viral Friday. It is Google Mobile showing their new feature My Location. Usually, Google Mobile seems to get between 15 000 and 20 000 views on their videos, but they seem to have gotten something …
I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee …
I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in …
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is …
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …
Viral amplification loops – the secret for virals? Read more »
When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …
Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated …