OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits). Being an obvious spoof, the site MILFYourself.com is trying to ride that popularity. It is clear that they have not made the first of… Read More »MILFyourself – a spoof on ElfYourself
Today I saw the Make Me Super site which is a campaign site with a funny personalisation theme. This type of campaign is the “older cousin” to the campaigns with only name personalisation I have written about more than once.… Read More »A brilliant campaign that stumbles badly on the finishing line
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according… Read More »Facebook required changes to Whopper Sacrifice
Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was… Read More »Effects of a blog award
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A… Read More »Burger King’s most interesting viral campaign so far!
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get… Read More »What smart marketers can learn from smart teachers