Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

A brilliant campaign that stumbles badly on the finishing line

By Kristofer Mencák

Today I saw the Make Me Super site which is a campaign site with a funny personalisation theme. This type of campaign is the “older cousin” to the campaigns with only name personalisation I have written about more than once. Basically:
Get a video from a friend, with your own name mysteriously included in the [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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