Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated …
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …
The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …
This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …
Viral marketing – Guest lecture at Berghs – School of the Year Read more »
Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new …
There has been a lot of talk these last couple of days about an ad made by DDB Brazil, supposedly for WWF. It even won an award in the One Show. WWF first said they denied approval of the ad, …
When starting campaigns, trying to ignite a viral spread, exposing people to the (supposedly) viral agent is the first step. It is important to get people to pay attention. Today, this isn’t easy. As the title or headline of some …
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …
I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …
What you measure influences how much word of mouth you get Read more »