Effects of a blog award
Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was nominated in the marketing category, which I think has been very inspiring. On Monday, the [...]
A money printing machine?
If you are reading this blog, and read Seth Godin’s blog, you might already have read this. If you don’t, you should! And here’s a post for you! =) An nice take on advertising – Do ads work?. “If the local bank were offering a sale on dollar bills, ninety cents each, how many would [...]
I just have to post this!
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart. Brilliant! Also at: Resumé (in Swedish).
Burger King’s most interesting viral campaign so far!
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A very interesting, and insightful, recent campaign is the Whopper Sacrifice. A lot of Facebook users [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. [...]
What smart marketers can learn from smart teachers
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get used to it, the more it takes to be heard and the more people simply [...]
Inspiring
I just found out from Johan Ronnestam (also nominated) that this blog has been nominated in Daytona’s YABA (Yet Another Blog Award). The award wants to promote inspiring blogs about Marketing, Media and Trends & Web Services in Sweden. This one was nominated in the marketing category. Thank you! Very inspiring! =).
Bruce Lee plays ping pong with a nunchaku!
I will not say very much about this, but just post it for your enjoyment. It doesn’t really have much of “is it true?” in it – it’s just too unreal. But it has a lot of “it would have been cool if it was true!” which makes people pass it on. So far more [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says: “Who said this is media? Media is something you can buy and sell. Media [...]
Social media is dead in five years
This is a translation of one of my previous posts in Swedish – Sociala medier är dött om fem år! Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a really hard time doing. Being used to one-way communication, deciding on that to say, how [...]
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